Get Off the Social Media Hamster Wheel: Creating a Successful Digital Marketing Strategy in 2018

Social media is older than you think! Though it’s been around since the 1800’s, it’s only become mainstream for businesses in the last 15 years. In that time, it’s exploded on the scene, turned marketing on its head and as it’s reach maturity left most of us feeling a frenzied and a bit jaded. You need to take a broader approach to social media while embracing aggressive changes being made by the largest players. In this workshop, Jasmine Holmes, a digital marketing expert, will share with you what it takes to create a successful social media strategy for 2018. In this workshop, you will learn: Why you need to broaden your definition of social media How Facebook and Google are will changing the rules for digital marketing and why it will affect your online visibility if you don’t make a fundamental shift in your strategy A 7 Step Action plan for successfully developing and implementing social media marketing About the Presenter With nearly 15 years of graphic design and marketing experience, Jasmine Holmes loves being able to say, “I’m older than I look.” It is her combined experience in traditional print and online marketing that sets 910 West apart from the competition and makes Jasmine an expert in her field. In 2007, she founded 910 West, a digital marketing company serving small businesses throughout the US. Jasmine in her team are passionate supporters of small business because of the positive impact they have on their communities. When not working, you might find her at a farmer’s market buying locally grown veggies. Jasmine believes in the power of being local and loves working with small businesses to create lasting success.