2-Networking @ 9

“Customer Centric Selling, why traditional methods are no longer working, and what to do about it". 

All the current sales and management methodologies are based on thoughts and techniques that were invented at the beginning of the 20^th century by people who were born in the middle of the 19^th century. For example the AIDA concept that forms the basis of most modern CRM systems was invented by an insurance salesman in 1898.

The quest to perfect the sales process has led from basic process of discounting till the customer said “yes”, to identifying a need or want and then making an argument for a product that someone would buy, to a more structured approach to a complex sales process that is best mapped and planned.

The fact is that even these refined processes and methods are becoming marginalized by an increasing immunity to traditional media and methods of advertising and selling techniques. What many very competent sales people are finding is that in this age of instant gratification, punctuation and abbreviation, established sales methodologies are no longer working.

Join Merryck Leigh as he outlines practical and effective ways to revitalize your sales process.  Becoming relevant again through new ways to creatively seek the value your customer wants through customer centric marketing and selling methods.

Merryck is the President of CEO Focus of Arizona where he works with small business CEO’s coaching, mentoring and helping them to grow their businesses and become Entrepreneurs.  He has an MBA, Bachelors in Management, and Bachelors in Mechanical Engineering. He is a regular contributor to several small business related blogs and is the co-author of the Business Model Institute’s Business Evaluation Model.