“NONPROFIT MARKETING: BEST PRACTICES”

Nicole Almond Anderson, MNpS Manager of Marketing, Communications and Stakeholder Relations Arizona State University Lodestar Center for Philanthropy and Nonprofit Innovation Learn strategies to market your nonprofit organization effectively, as well as the latest trends in social media and techniques to drive donors and those that you serve to your website and social media platforms. See what it takes to create a marketing plan that actually achieves results and learn how to engage your staff to take a role in this transformative process. In the past, a number of members have asked several questions regarding donor relations. Ms. Anderson will take some time to provide her views on “How often should you contact donors?” “What types of communication are best?” “Should nonprofits use multiple types of contact together?” “How much is too much?”