Search Engine Optimization 
This content was created in partnership with Google and is based on what small business owners need to know to take control of their website SEO. In this session you will be introduced to the logic behind Searching Engine Results Pages and learn about the concept of Search Engine Optimization (SEO). Explore the theory of SEO such as keyword identification, keyword integration and backlink integration. Learn how to think long-term about your SEO and how to make SEO part of your online marketing strategy. You will leave the class with a full understanding of the steps you need to take in order to create and maintain a search engine optimized business website.