10 am Arizona Time Brought to you in part by: Chandler Industrial Development Authority
Guest Speaker: Park Howell, The Business of Story
What 2021 Brand Leaders Are Doing Right Now
You have an important business story to tell to grow your customers and your colleagues. But you're not connecting for lack of a captivatingly clear brand story. In this immersive one-hour masterclass, you'll learn the primal power of the ABT (And, But & Therefore) narrative framework to focus your brand story and make every message mesmerizing. Your guide is Park Howell, a 35-year branding veteran known as the World's Most Industrious Storyteller who hosts the Business of Story podcast and is the author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Park's promise is to help you excel through the stories you tell.