Town Hall: Defining and Understanding Your Market with Eric Miller
"Correct market definition is critical to not only your sales and marketing success, but also to productive conversations with investors and funding partners. During this Town Hall we will discuss topics of market selection, market dynamics, market measurement and more with our expert guest. We will also explore where this topics fits in your investor conversations and why it is so critical to get it right! Key Takeaways: • Develop your understanding of what investors expect to hear about your market. • Discuss methods to identify market data and which data matters. • Learn the basics of TAM-SAM-SOM identification. • Hear insights on common mistakes and tips to be successful. "